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Intercom vs Zendesk

Comparación detallada para ayudarte a elegir la herramienta correcta en 2026

📅 Última actualización: 4 de febrero de 2026⏱️ 12 min read📊 Customer Support

🏆 Veredicto Rápido

¡Empate! Ambas son excelentes opciones.

Intercom excels at modern, conversational customer engagement with AI. Zendesk excels at traditional ticket-based support with enterprise features. Your choice depends on your support philosophy.

📊 Visual Comparison

Comparación de Puntuación General

95
Intercom
vs
70
Zendesk

Desglose por Categoría

Intercom: 60%CaracterísticasZendesk: 20%
Intercom: 60%PreciosZendesk: 60%
Intercom: 70%Facilidad de UsoZendesk: 70%
Intercom: 75%SoporteZendesk: 75%
Intercom: 90%IntegraciónZendesk: 90%

Intercom Destacados

  • Modern, conversational approach
  • Excellent AI chatbot (Fin)
  • 💰 $39/seat/month

Zendesk Destacados

  • Industry-leading ticketing system
  • Mature, enterprise-ready platform
  • 💰 $25/agent/month

Comparación de características

FeatureIntercomZendesk
Live ChatExcellentGood
AI ChatbotFin AIAnswer Bot
Help DeskIndustry-leading
Knowledge BaseZendesk Guide
Product Tours
AutomationAdvancedAdvanced
ReportingAdvanced
Mobile SDK
Integrations300+1,000+
API Access

¿Qué es Intercom?

I

Intercom

Customer Support

intercom.com

Intercom is a customer messaging platform that combines live chat, chatbots, help desk, and product tours. Known for its modern approach to customer communication and AI-powered features.

Ventajas

  • Modern, conversational approach
  • Excellent AI chatbot (Fin)
  • Product tours and onboarding
  • Beautiful messenger widget
  • Strong automation capabilities
  • Great for SaaS companies

Desventajas

  • Expensive, especially at scale
  • Complex pricing model
  • Can be overwhelming to configure
  • Ticket management less mature than Zendesk
  • Add-ons increase costs quickly

¿Qué es Zendesk?

Z

Zendesk

Customer Support

zendesk.com

Zendesk is the industry-leading customer service platform offering a complete help desk, ticketing system, knowledge base, and multi-channel support. Trusted by enterprises worldwide.

Ventajas

  • Industry-leading ticketing system
  • Mature, enterprise-ready platform
  • Excellent multi-channel support
  • Powerful reporting and analytics
  • Massive marketplace of apps
  • Strong knowledge base (Guide)

Desventajas

  • Interface feels dated
  • Complex setup and configuration
  • Expensive for full feature set
  • Chat experience less modern than Intercom
  • Steep learning curve

Comparación de precios

Intercom

$39/seat/month

Per seat + usage

View detailed pricing →

Zendesk

$25/agent/month

Per agent pricing

View detailed pricing →

📊Análisis en Profundidad: Intercom vs Zendesk

Elegir entre Intercom y Zendesk puede ser desafiante, ya que ambas herramientas ofrecen características atractivas para flujos de trabajo modernos. En esta comparación completa, analizaremos cada aspecto para ayudarte a tomar una decisión informada.

Intercom

Intercom is a customer messaging platform that combines live chat, chatbots, help desk, and product tours. Known for its modern approach to customer communication and AI-powered features.

Zendesk

Zendesk is the industry-leading customer service platform offering a complete help desk, ticketing system, knowledge base, and multi-channel support. Trusted by enterprises worldwide.

🎯Mejores Casos de Uso

Cuándo elegir Intercom

  • Para Equipos:

    Modern, conversational approach

  • Para Pequeñas Empresas:

    Excellent AI chatbot (Fin)

  • Para Empresas:

    Product tours and onboarding

Cuándo elegir Zendesk

  • Para Individuos:

    Industry-leading ticketing system

  • Para Pequeñas Empresas:

    Mature, enterprise-ready platform

  • Para Equipos:

    Excellent multi-channel support

🔍Análisis Profundo de Características

Live Chat

Intercom:Excellent
Zendesk:Good

AI Chatbot

Intercom:Fin AI
Zendesk:Answer Bot

Help Desk

Intercom:✅ Yes
Zendesk:Industry-leading

Knowledge Base

Intercom:✅ Yes
Zendesk:Zendesk Guide

Product Tours

Intercom:✅ Yes
Zendesk:❌ No

Automation

Intercom:Advanced
Zendesk:Advanced

💰Análisis de Precios

Intercom

$39/seat/month

Per seat + usage

Zendesk

$25/agent/month

Per agent pricing

💡 Pro Tip

Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.

🏆Nuestra Recomendación

Después de un análisis y pruebas extensas, esta es nuestra opinión: Tanto Intercom como Zendesk son excelentes herramientas que pueden mejorar significativamente tu productividad. La mejor elección depende de tus necesidades específicas.

Choose Intercom if:

You want a modern, conversational approach to customer support with AI chatbots, product tours, and proactive messaging.

Choose Zendesk if:

You need a mature, enterprise-grade ticketing system with powerful reporting, multi-channel support, and a vast app marketplace.

Preguntas frecuentes

Intercom is generally more popular with startups due to its modern approach and conversational design. Zendesk starts cheaper per agent though.

Veredicto final: ¿Cuál deberías elegir?

Elige Intercom si

You want a modern, conversational approach to customer support with AI chatbots, product tours, and proactive messaging.

Elige Zendesk si

You need a mature, enterprise-grade ticketing system with powerful reporting, multi-channel support, and a vast app marketplace.