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WordPress vs Ghost

2026年选择正确工具的详细比较

📅 最后更新: 2026年2月4日⏱️ 12 min read📊 CMS

🏆 快速判定

平局!两者都是很好的选择。

WordPress is the most flexible CMS for any type of website. Ghost is purpose-built for publishing with native memberships and newsletters, offering a cleaner experience for bloggers and creators.

📊 Visual Comparison

总体评分比较

80
WordPress
vs
80
Ghost

分类细分

WordPress: 10%功能Ghost: 10%
WordPress: 90%定价Ghost: 90%
WordPress: 70%易用性Ghost: 70%
WordPress: 75%支持Ghost: 75%
WordPress: 60%集成Ghost: 60%

WordPress 亮点

  • Powers 40%+ of all websites
  • 60,000+ plugins available
  • 💰 Free (hosting from $3/month)

Ghost 亮点

  • Built specifically for publishing
  • Built-in memberships and payments
  • 💰 Free self-hosted / $11/month managed

功能比较

FeatureWordPressGhost
Self-hosted
Managed OptionsWordPress.comGhost(Pro)
Themes10,000+100+
Plugins60,000+Integrations
E-commerceWooCommerceBuilt-in memberships
SEOVia plugins (Yoast)Built-in
MembershipVia pluginsNative
NewsletterVia pluginsNative
APIREST APIContent + Admin API
MultilingualVia pluginsLimited

什么是WordPress?

W

WordPress

CMS

wordpress.org

WordPress is the world's most popular content management system, powering over 40% of all websites. It's an incredibly flexible, open-source platform with a massive ecosystem of themes and plugins.

优点

  • Powers 40%+ of all websites
  • 60,000+ plugins available
  • Thousands of themes
  • Complete content ownership
  • Massive community and support
  • Can build any type of website

缺点

  • Requires hosting and maintenance
  • Security requires vigilance
  • Plugin conflicts can occur
  • Performance requires optimization
  • Gutenberg editor divisive

什么是Ghost?

G

Ghost

CMS

ghost.org

Ghost is a modern, open-source publishing platform designed specifically for professional bloggers and newsletter creators. It includes built-in memberships, newsletters, and monetization.

优点

  • Built specifically for publishing
  • Built-in memberships and payments
  • Native newsletter functionality
  • Fast and lightweight
  • Clean, distraction-free editor
  • SEO-optimized out of the box

缺点

  • Limited to publishing use cases
  • Smaller theme and plugin ecosystem
  • Managed hosting is expensive
  • Less flexible than WordPress
  • Fewer customization options

价格比较

WordPress

Free (hosting from $3/month)

Free software + hosting costs

提供免费版View detailed pricing →

Ghost

Free self-hosted / $11/month managed

Free self-hosted / Managed plans

提供免费版View detailed pricing →

📊深度分析: WordPress vs Ghost

在WordPress和Ghost之间做选择可能很困难,因为两个工具都为现代工作流程提供了吸引人的功能。在这个全面的比较中,我们将分析从功能和定价到实际用例的各个方面,帮助您做出明智的决定。

WordPress

WordPress is the world's most popular content management system, powering over 40% of all websites. It's an incredibly flexible, open-source platform with a massive ecosystem of themes and plugins.

Ghost

Ghost is a modern, open-source publishing platform designed specifically for professional bloggers and newsletter creators. It includes built-in memberships, newsletters, and monetization.

🎯最佳使用场景

何时选择WordPress

  • 适合团队:

    Powers 40%+ of all websites

  • 适合小型企业:

    60,000+ plugins available

  • 适合大企业:

    Thousands of themes

何时选择Ghost

  • 适合个人:

    Built specifically for publishing

  • 适合小型企业:

    Built-in memberships and payments

  • 适合团队:

    Native newsletter functionality

🔍功能深入分析

Self-hosted

WordPress:✅ Yes
Ghost:✅ Yes

Managed Options

WordPress:WordPress.com
Ghost:Ghost(Pro)

Themes

WordPress:10,000+
Ghost:100+

Plugins

WordPress:60,000+
Ghost:Integrations

E-commerce

WordPress:WooCommerce
Ghost:Built-in memberships

SEO

WordPress:Via plugins (Yoast)
Ghost:Built-in

💰定价分析

WordPress

Free (hosting from $3/month)

Free software + hosting costs

✅ Free tier available

Ghost

Free self-hosted / $11/month managed

Free self-hosted / Managed plans

✅ Free tier available

💡 Pro Tip

Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.

🏆我们的推荐

经过广泛的分析和测试,这是我们的看法:WordPress和Ghost都是能够显著提高生产力的优秀工具。最佳选择取决于您的具体需求、工作流程和优先级。

Choose WordPress if:

You need maximum flexibility, want to build more than a blog, or need access to the massive WordPress plugin ecosystem.

Choose Ghost if:

You're a blogger or newsletter creator who wants built-in memberships, subscriptions, and a clean publishing experience.

常见问题

Yes, Ghost is significantly faster out of the box because it's purpose-built for publishing without the overhead of plugins. WordPress can match Ghost's speed with optimization.

最终结论:您应该选择哪个?

选择WordPress,如果

You need maximum flexibility, want to build more than a blog, or need access to the massive WordPress plugin ecosystem.

选择Ghost,如果

You're a blogger or newsletter creator who wants built-in memberships, subscriptions, and a clean publishing experience.