KST
Shopify logo
VS
Gumroad logo

Shopify vs Gumroad

2026年选择正确工具的详细比较

📅 最后更新: 2026年2月4日⏱️ 12 min read📊 E-commerce

🏆 快速判定

平局!两者都是很好的选择。

Shopify is the complete e-commerce solution for serious online stores with physical products. Gumroad is the simplest way for creators to sell digital products without monthly fees.

📊 Visual Comparison

总体评分比较

85
Shopify
vs
80
Gumroad

分类细分

Shopify: 40%功能Gumroad: 20%
Shopify: 60%定价Gumroad: 90%
Shopify: 70%易用性Gumroad: 70%
Shopify: 75%支持Gumroad: 75%
Shopify: 90%集成Gumroad: 90%

Shopify 亮点

  • 易于设置
  • 漂亮的主题
  • 💰 $39/month

Gumroad 亮点

  • 容易开始
  • 无月费
  • 💰 10% per transaction

功能比较

FeatureShopifyGumroad
Physical ProductsExcellentBasic
Digital ProductsExcellent
SubscriptionsVia apps
Payment ProcessingShopify PaymentsBuilt-in
Inventory Management
ShippingBuilt-inBasic
Marketing ToolsEmail built-in
AnalyticsAdvancedBasic
Themes100+Minimal
API Access

什么是Shopify?

Shopify logo

Shopify

E-commerce

shopify.com

Shopify是领先的电子商务平台,让任何人都可以建立在线商店。它提供在线、店内以及其间任何地方销售所需的一切。

优点

  • 易于设置
  • 漂亮的主题
  • 应用生态系统
  • 多渠道销售
  • 可靠的托管

缺点

  • 交易费用
  • 自定义有限
  • 应用可能很贵
  • 主题限制

什么是Gumroad?

Gumroad logo

Gumroad

E-commerce

gumroad.com

Gumroad是一个让创作者直接向受众销售数字产品的平台。处理支付、交付,并为创作者提供分析。

优点

  • 容易开始
  • 无月费
  • 直达受众
  • 数字交付
  • 创作者友好

缺点

  • 交易费用高
  • 定制有限
  • 基础分析
  • 无订阅管理

价格比较

Shopify

$39/month

Monthly subscription

View detailed pricing →

Gumroad

10% per transaction

Transaction fee only

提供免费版View detailed pricing →

📊深度分析: Shopify vs Gumroad

在Shopify和Gumroad之间做选择可能很困难,因为两个工具都为现代工作流程提供了吸引人的功能。在这个全面的比较中,我们将分析从功能和定价到实际用例的各个方面,帮助您做出明智的决定。

Shopify

Shopify是领先的电子商务平台,让任何人都可以建立在线商店。它提供在线、店内以及其间任何地方销售所需的一切。

Gumroad

Gumroad是一个让创作者直接向受众销售数字产品的平台。处理支付、交付,并为创作者提供分析。

🎯最佳使用场景

何时选择Shopify

  • 适合团队:

    易于设置

  • 适合小型企业:

    漂亮的主题

  • 适合大企业:

    应用生态系统

何时选择Gumroad

  • 适合个人:

    容易开始

  • 适合小型企业:

    无月费

  • 适合团队:

    直达受众

🔍功能深入分析

Physical Products

Shopify:Excellent
Gumroad:Basic

Digital Products

Shopify:✅ Yes
Gumroad:Excellent

Subscriptions

Shopify:Via apps
Gumroad:✅ Yes

Payment Processing

Shopify:Shopify Payments
Gumroad:Built-in

Inventory Management

Shopify:✅ Yes
Gumroad:❌ No

Shipping

Shopify:Built-in
Gumroad:Basic

💰定价分析

Shopify

$39/month

Monthly subscription

Gumroad

10% per transaction

Transaction fee only

✅ Free tier available

💡 Pro Tip

Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.

🏆我们的推荐

经过广泛的分析和测试,这是我们的看法:Shopify和Gumroad都是能够显著提高生产力的优秀工具。最佳选择取决于您的具体需求、工作流程和优先级。

Choose Shopify if:

You're building a full online store with physical products, need inventory management, and want a complete e-commerce solution.

Choose Gumroad if:

You're a creator selling digital products, courses, or memberships and want the simplest possible setup with no monthly fees.

常见问题

Gumroad has no monthly fee but takes 10% per transaction. Shopify charges $39/month plus lower transaction fees. Gumroad is cheaper at low volume; Shopify is cheaper at high volume.

最终结论:您应该选择哪个?

选择Shopify,如果

You're building a full online store with physical products, need inventory management, and want a complete e-commerce solution.

选择Gumroad,如果

You're a creator selling digital products, courses, or memberships and want the simplest possible setup with no monthly fees.