Hotjar vs FullStory
2026年选择正确工具的详细比较
🏆 快速判定
平局！两者都是很好的选择。
Hotjar is the best choice for small to mid-size teams wanting quick UX insights at an affordable price. FullStory is for enterprises needing deep session analytics and advanced frustration detection.
📚 Explore More
📊 Visual Comparison
总体评分比较
分类细分
Hotjar 亮点
- ✅ Very easy to set up and use
- ✅ Affordable pricing
- 💰 Free / $39/month
FullStory 亮点
- ✅ Captures every user interaction
- ✅ Powerful OmniSearch for sessions
- 💰 Custom pricing (from ~$300/month)
功能比较
| Feature | Hotjar | FullStory |
|---|---|---|
| Free Tier | 35 daily sessions | ✗ |
| Heatmaps | Click, scroll, move | ✓ |
| Session Recordings | ✓ | Full capture |
| Surveys | Built-in | ✗ |
| Feedback Widget | ✓ | ✗ |
| Funnels | ✗ | Advanced |
| User Segmentation | Basic | Advanced |
| Rage Click Detection | ✓ | Advanced frustration signals |
| Integrations | 50+ | 100+ |
| API Access | Limited | Full |
什么是Hotjar？
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
✅优点
- •Very easy to set up and use
- •Affordable pricing
- •Excellent heatmaps
- •Built-in feedback and surveys
- •No technical setup required
- •Great for quick UX insights
❌缺点
- •Limited session recording search
- •No advanced analytics or segmentation
- •Sampling on lower plans
- •No funnel analysis built-in
- •Performance can impact site speed
什么是FullStory？
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
✅优点
- •Captures every user interaction
- •Powerful OmniSearch for sessions
- •Advanced frustration signals
- •Detailed funnel and conversion analysis
- •Enterprise-grade security
- •Deep integration capabilities
❌缺点
- •Very expensive
- •No free tier
- •Complex setup and learning curve
- •No built-in survey tools
- •Overkill for small sites
- •Heavy data collection raises privacy concerns
价格比较
📊深度分析: Hotjar vs FullStory
在Hotjar和FullStory之间做选择可能很困难，因为两个工具都为现代工作流程提供了吸引人的功能。在这个全面的比较中，我们将分析从功能和定价到实际用例的各个方面，帮助您做出明智的决定。
Hotjar
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
FullStory
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
🎯最佳使用场景
何时选择Hotjar
- ✓适合团队:
Very easy to set up and use
- ✓适合小型企业:
Affordable pricing
- ✓适合大企业:
Excellent heatmaps
何时选择FullStory
- ✓适合个人:
Captures every user interaction
- ✓适合小型企业:
Powerful OmniSearch for sessions
- ✓适合团队:
Advanced frustration signals
🔍功能深入分析
Free Tier
Heatmaps
Session Recordings
Surveys
Feedback Widget
Funnels
💰定价分析
Hotjar
Session-based pricing
✅ Free tier availableFullStory
Session-based enterprise pricing
💡 Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
🏆我们的推荐
经过广泛的分析和测试，这是我们的看法：Hotjar和FullStory都是能够显著提高生产力的优秀工具。最佳选择取决于您的具体需求、工作流程和优先级。
Choose Hotjar if:
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
Choose FullStory if:
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.
常见问题
Hotjar is significantly easier to set up — just add a script tag and you're recording. FullStory requires more configuration for optimal use.
最终结论：您应该选择哪个？
✨ 选择Hotjar，如果
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
✨ 选择FullStory，如果
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.