Amplitude vs Mixpanel
2026年选择正确工具的详细比较
🏆 快速判定
平局！两者都是很好的选择。
Amplitude is more powerful for enterprise-grade behavioral analytics with built-in experimentation. Mixpanel is easier to use and offers a generous free tier based on events rather than users.
📚 Explore More
📊 Visual Comparison
总体评分比较
分类细分
Amplitude 亮点
- ✅ Powerful behavioral analytics
- ✅ Excellent cohort analysis
- 💰 Free / Custom pricing
Mixpanel 亮点
- ✅ 强大的事件追踪
- ✅ 漏斗分析
- 💰 Free / $28/month
功能比较
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Free Tier | 50K monthly tracked users | 20M events/month |
| Event Tracking | Unlimited on free | 20M/month free |
| Cohort Analysis | Advanced | ✓ |
| Funnel Analysis | ✓ | ✓ |
| Retention Analysis | ✓ | ✓ |
| A/B Testing | Built-in | ✗ |
| CDP | Included | ✗ |
| SQL Access | Paid | JQL |
| Integrations | 100+ | 80+ |
| API Access | ✓ | ✓ |
什么是Amplitude？
Amplitude is a leading product analytics platform that helps teams understand user behavior, measure engagement, and drive product growth. Known for its powerful behavioral cohorts and experimentation features.
✅优点
- •Powerful behavioral analytics
- •Excellent cohort analysis
- •Built-in experimentation/A/B testing
- •Strong data governance
- •Generous free tier (50K MTUs)
- •Customer Data Platform included
❌缺点
- •Steep learning curve
- •Complex for simple analytics needs
- •Can be expensive at scale
- •Implementation requires planning
- •Dashboard performance can lag
什么是Mixpanel？
Mixpanel是一个产品分析平台，帮助团队分析用户行为、跟踪转化，并通过数据驱动的洞察构建更好的产品。
✅优点
- •强大的事件追踪
- •漏斗分析
- •用户群组
- •实时数据
- •A/B测试
❌缺点
- •大规模时昂贵
- •学习曲线
- •设置复杂
- •可能令人不知所措
价格比较
📊深度分析: Amplitude vs Mixpanel
在Amplitude和Mixpanel之间做选择可能很困难，因为两个工具都为现代工作流程提供了吸引人的功能。在这个全面的比较中，我们将分析从功能和定价到实际用例的各个方面，帮助您做出明智的决定。
Amplitude
Amplitude is a leading product analytics platform that helps teams understand user behavior, measure engagement, and drive product growth. Known for its powerful behavioral cohorts and experimentation features.
Mixpanel
Mixpanel是一个产品分析平台，帮助团队分析用户行为、跟踪转化，并通过数据驱动的洞察构建更好的产品。
🎯最佳使用场景
何时选择Amplitude
- ✓适合团队:
Powerful behavioral analytics
- ✓适合小型企业:
Excellent cohort analysis
- ✓适合大企业:
Built-in experimentation/A/B testing
何时选择Mixpanel
- ✓适合个人:
强大的事件追踪
- ✓适合小型企业:
漏斗分析
- ✓适合团队:
用户群组
🔍功能深入分析
Free Tier
Event Tracking
Cohort Analysis
Funnel Analysis
Retention Analysis
A/B Testing
💰定价分析
Amplitude
Based on MTUs
✅ Free tier availableMixpanel
Based on events
✅ Free tier available💡 Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
🏆我们的推荐
经过广泛的分析和测试，这是我们的看法：Amplitude和Mixpanel都是能够显著提高生产力的优秀工具。最佳选择取决于您的具体需求、工作流程和优先级。
Choose Amplitude if:
You need advanced behavioral cohorts, built-in A/B testing, and enterprise data governance. Better for larger product teams.
Choose Mixpanel if:
You want an easier-to-learn analytics tool with generous event-based free tier and powerful segmentation.
常见问题
Both have generous free tiers. Amplitude offers 50K monthly tracked users, while Mixpanel offers 20M events/month. The better option depends on your usage pattern.
最终结论：您应该选择哪个？
✨ 选择Amplitude，如果
You need advanced behavioral cohorts, built-in A/B testing, and enterprise data governance. Better for larger product teams.
✨ 选择Mixpanel，如果
You want an easier-to-learn analytics tool with generous event-based free tier and powerful segmentation.