Best CRM Platforms 2026
HubSpot vs Salesforce vs Pipedrive vs Zoho CRM - Complete Comparison
🏆 Quick Summary
HubSpot's free CRM is unbeatable for startups. Salesforce is the enterprise standard. Pipedrive excels at sales pipeline management. Zoho offers the best value.
Free CRM, easy to use, great marketing tools
Most powerful, infinitely customizable
Best pipeline visualization, sales-focused
Most affordable, part of Zoho ecosystem
📊 Complete Rankings
HubSpot
CRM
Inbound marketing, sales, and service platform with free CRM
Salesforce
CRM
The world's leading CRM platform for enterprises
Pipedrive
CRM
Sales CRM designed by salespeople for salespeople
Zoho CRM
CRM
Affordable CRM as part of the Zoho ecosystem
📋 Feature Comparison
| Feature | HubSpot | Salesforce | Pipedrive | Zoho CRM |
|---|---|---|---|---|
| Price | Free / $45/month | $25/user/month | $14.90/user/month | Free / $14/user/month |
| Free Tier | ✅ Yes | ❌ No | ❌ No | ✅ Yes |
| Features Score | 95/100 | 100/100 | 85/100 | 85/100 |
| Ease of Use | 85/100 | 65/100 | 90/100 | 80/100 |
| Integration | 95/100 | 100/100 | 85/100 | 85/100 |
🎯 Best For Each Use Case
Startups & SMBs
Free CRM, easy to use, great marketing tools
Enterprise
Most powerful, infinitely customizable
Sales Teams
Best pipeline visualization, sales-focused
Budget-Conscious
Most affordable, part of Zoho ecosystem
❓ Frequently Asked Questions
Which CRM is truly free?▼
HubSpot offers a genuinely free CRM with unlimited users. Zoho has a free plan for up to 3 users.