Hotjar vs FullStory
2026년 올바른 도구 선택을 위한 상세 비교
🏆 빠른 결론
무승부! 둘 다 훌륭한 선택입니다.
Hotjar is the best choice for small to mid-size teams wanting quick UX insights at an affordable price. FullStory is for enterprises needing deep session analytics and advanced frustration detection.
📚 Explore More
📊 Visual Comparison
전체 점수 비교
카테고리별 분석
Hotjar 하이라이트
- ✅ Very easy to set up and use
- ✅ Affordable pricing
- 💰 Free / $39/month
FullStory 하이라이트
- ✅ Captures every user interaction
- ✅ Powerful OmniSearch for sessions
- 💰 Custom pricing (from ~$300/month)
기능 비교
| Feature | Hotjar | FullStory |
|---|---|---|
| Free Tier | 35 daily sessions | ✗ |
| Heatmaps | Click, scroll, move | ✓ |
| Session Recordings | ✓ | Full capture |
| Surveys | Built-in | ✗ |
| Feedback Widget | ✓ | ✗ |
| Funnels | ✗ | Advanced |
| User Segmentation | Basic | Advanced |
| Rage Click Detection | ✓ | Advanced frustration signals |
| Integrations | 50+ | 100+ |
| API Access | Limited | Full |
Hotjar란?
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
✅장점
- •Very easy to set up and use
- •Affordable pricing
- •Excellent heatmaps
- •Built-in feedback and surveys
- •No technical setup required
- •Great for quick UX insights
❌단점
- •Limited session recording search
- •No advanced analytics or segmentation
- •Sampling on lower plans
- •No funnel analysis built-in
- •Performance can impact site speed
FullStory란?
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
✅장점
- •Captures every user interaction
- •Powerful OmniSearch for sessions
- •Advanced frustration signals
- •Detailed funnel and conversion analysis
- •Enterprise-grade security
- •Deep integration capabilities
❌단점
- •Very expensive
- •No free tier
- •Complex setup and learning curve
- •No built-in survey tools
- •Overkill for small sites
- •Heavy data collection raises privacy concerns
가격 비교
📊심층 분석: Hotjar vs FullStory
Hotjar와 FullStory 중에서 선택하는 것은 두 도구 모두 현대적인 워크플로우에 매력적인 기능을 제공하기 때문에 어려울 수 있습니다. 이 종합 비교에서는 기능과 가격부터 실제 사용 사례까지 모든 측면을 분석하여 정보에 입각한 결정을 내리는 데 도움을 드립니다.
Hotjar
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
FullStory
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
🎯최적의 사용 사례
Hotjar을 선택해야 할 때
- ✓팀을 위해:
Very easy to set up and use
- ✓중소기업을 위해:
Affordable pricing
- ✓대기업을 위해:
Excellent heatmaps
FullStory을 선택해야 할 때
- ✓개인을 위해:
Captures every user interaction
- ✓중소기업을 위해:
Powerful OmniSearch for sessions
- ✓팀을 위해:
Advanced frustration signals
🔍기능 심층 분석
Free Tier
Heatmaps
Session Recordings
Surveys
Feedback Widget
Funnels
💰가격 분석
Hotjar
Session-based pricing
✅ 무료 플랜 제공FullStory
Session-based enterprise pricing
💡 Pro Tip
두 도구 모두 무료 체험 또는 무료 플랜을 제공합니다. 유료 플랜에 가입하기 전에 실제 워크플로우에서 두 도구를 모두 테스트해보시기 바랍니다.
🏆우리의 추천
광범위한 분석과 테스트 후, 우리의 결론은 다음과 같습니다: Hotjar와 FullStory 모두 생산성을 크게 향상시킬 수 있는 훌륭한 도구입니다. 최선의 선택은 여러분의 구체적인 요구 사항, 워크플로우, 우선순위에 따라 달라집니다.
Hotjar을 선택하세요:
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
FullStory을 선택하세요:
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.
자주 묻는 질문
Hotjar is significantly easier to set up — just add a script tag and you're recording. FullStory requires more configuration for optimal use.
최종 결론: 무엇을 선택해야 할까요?
✨ Hotjar을 선택하세요, 만약
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
✨ FullStory을 선택하세요, 만약
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.