Hotjar vs FullStory
2026年、最適なツールを選ぶための詳細比較
🏆 クイック判定
引き分け！どちらも素晴らしい選択です。
Hotjar is the best choice for small to mid-size teams wanting quick UX insights at an affordable price. FullStory is for enterprises needing deep session analytics and advanced frustration detection.
📚 Explore More
📊 Visual Comparison
総合スコア比較
カテゴリー別分析
Hotjar ハイライト
- ✅ Very easy to set up and use
- ✅ Affordable pricing
- 💰 Free / $39/month
FullStory ハイライト
- ✅ Captures every user interaction
- ✅ Powerful OmniSearch for sessions
- 💰 Custom pricing (from ~$300/month)
機能比較
| Feature | Hotjar | FullStory |
|---|---|---|
| Free Tier | 35 daily sessions | ✗ |
| Heatmaps | Click, scroll, move | ✓ |
| Session Recordings | ✓ | Full capture |
| Surveys | Built-in | ✗ |
| Feedback Widget | ✓ | ✗ |
| Funnels | ✗ | Advanced |
| User Segmentation | Basic | Advanced |
| Rage Click Detection | ✓ | Advanced frustration signals |
| Integrations | 50+ | 100+ |
| API Access | Limited | Full |
Hotjarとは？
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
✅メリット
- •Very easy to set up and use
- •Affordable pricing
- •Excellent heatmaps
- •Built-in feedback and surveys
- •No technical setup required
- •Great for quick UX insights
❌デメリット
- •Limited session recording search
- •No advanced analytics or segmentation
- •Sampling on lower plans
- •No funnel analysis built-in
- •Performance can impact site speed
FullStoryとは？
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
✅メリット
- •Captures every user interaction
- •Powerful OmniSearch for sessions
- •Advanced frustration signals
- •Detailed funnel and conversion analysis
- •Enterprise-grade security
- •Deep integration capabilities
❌デメリット
- •Very expensive
- •No free tier
- •Complex setup and learning curve
- •No built-in survey tools
- •Overkill for small sites
- •Heavy data collection raises privacy concerns
料金比較
📊詳細分析: Hotjar vs FullStory
HotjarとFullStoryのどちらを選ぶかは、両ツールが現代のワークフローに魅力的な機能を提供しているため、難しい選択となることがあります。この包括的な比較では、機能や価格から実際のユースケースまで、あらゆる側面を分析し、情報に基づいた意思決定をお手伝いします。
Hotjar
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
FullStory
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
🎯最適なユースケース
Hotjarを選ぶべき時
- ✓チーム向け:
Very easy to set up and use
- ✓中小企業向け:
Affordable pricing
- ✓エンタープライズ向け:
Excellent heatmaps
FullStoryを選ぶべき時
- ✓個人向け:
Captures every user interaction
- ✓中小企業向け:
Powerful OmniSearch for sessions
- ✓チーム向け:
Advanced frustration signals
🔍機能の詳細分析
Free Tier
Heatmaps
Session Recordings
Surveys
Feedback Widget
Funnels
💰価格分析
Hotjar
Session-based pricing
✅ 無料プランありFullStory
Session-based enterprise pricing
💡 Pro Tip
両ツールは無料トライアルまたは無料プランを提供しています。有料プランに加入する前に、実際のワークフローで両方をテストすることをお勧めします。
🏆おすすめ
広範な分析とテストの結果、私たちの見解は次のとおりです：HotjarとFullStoryはどちらも生産性を大幅に向上させる優れたツールです。最適な選択は、あなたの具体的なニーズ、ワークフロー、優先事項によって異なります。
Choose Hotjar if:
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
Choose FullStory if:
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.
よくある質問
Hotjar is significantly easier to set up — just add a script tag and you're recording. FullStory requires more configuration for optimal use.
最終結論：どちらを選ぶべき？
✨ Hotjarを選ぶべき場合
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
✨ FullStoryを選ぶべき場合
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.