KST
W
VS
S

Wix vs Squarespace

Comparación detallada para ayudarte a elegir la herramienta correcta en 2026

📅 Última actualización: 4 de febrero de 2026⏱️ 12 min read📊 Website Builder

🏆 Veredicto Rápido

¡Empate! Ambas son excelentes opciones.

Wix offers more design freedom and a free tier with AI-powered building. Squarespace delivers more polished, professional-looking templates with a more curated experience. Both are excellent for non-technical users.

📊 Visual Comparison

Comparación de Puntuación General

85
Wix
vs
65
Squarespace

Desglose por Categoría

Wix: 20%CaracterísticasSquarespace: 20%
Wix: 90%PreciosSquarespace: 60%
Wix: 70%Facilidad de UsoSquarespace: 70%
Wix: 75%SoporteSquarespace: 75%
Wix: 60%IntegraciónSquarespace: 60%

Wix Destacados

  • True drag-and-drop freedom
  • AI website builder (Wix ADI)
  • 💰 Free / $17/month

Squarespace Destacados

  • Most beautiful templates
  • Consistent, polished design quality
  • 💰 $16/month

Comparación de características

FeatureWixSquarespace
Design FreedomComplete drag-and-dropTemplate-guided
Templates800+150+ premium quality
AI BuilderWix ADI
E-commerce
Blogging
App Marketplace300+ apps30+ extensions
SEO ToolsImprovedGood
HostingIncludedIncluded
Free TierWith Wix ads
Mobile EditorSeparate mobile editorResponsive by default

¿Qué es Wix?

W

Wix

Website Builder

wix.com

Wix is a popular website builder offering drag-and-drop design with AI-powered features. It provides maximum creative freedom for non-technical users with a massive app marketplace and diverse template library.

Ventajas

  • True drag-and-drop freedom
  • AI website builder (Wix ADI)
  • Huge app marketplace (300+)
  • Very flexible design options
  • Free tier available
  • Good for diverse business types

Desventajas

  • Designs can look less polished
  • Ads on free tier
  • Can't switch templates after publishing
  • SEO historically weaker
  • Performance can be slower

¿Qué es Squarespace?

S

Squarespace

Website Builder

squarespace.com

Squarespace is known for its stunning, professionally designed templates and polished user experience. It's the preferred choice for creatives, photographers, and businesses wanting elegant websites.

Ventajas

  • Most beautiful templates
  • Consistent, polished design quality
  • Built-in analytics
  • Strong e-commerce features
  • No ads on any plan
  • Great for portfolios and creatives

Desventajas

  • Less design freedom than Wix
  • No free tier
  • Fewer third-party apps
  • Template switching limited
  • Less customization for non-standard layouts

Comparación de precios

Wix

Free / $17/month

Monthly subscription

Plan gratuito disponibleView detailed pricing →

Squarespace

$16/month

Monthly subscription

View detailed pricing →

📊Análisis en Profundidad: Wix vs Squarespace

Elegir entre Wix y Squarespace puede ser desafiante, ya que ambas herramientas ofrecen características atractivas para flujos de trabajo modernos. En esta comparación completa, analizaremos cada aspecto para ayudarte a tomar una decisión informada.

Wix

Wix is a popular website builder offering drag-and-drop design with AI-powered features. It provides maximum creative freedom for non-technical users with a massive app marketplace and diverse template library.

Squarespace

Squarespace is known for its stunning, professionally designed templates and polished user experience. It's the preferred choice for creatives, photographers, and businesses wanting elegant websites.

🎯Mejores Casos de Uso

Cuándo elegir Wix

  • Para Equipos:

    True drag-and-drop freedom

  • Para Pequeñas Empresas:

    AI website builder (Wix ADI)

  • Para Empresas:

    Huge app marketplace (300+)

Cuándo elegir Squarespace

  • Para Individuos:

    Most beautiful templates

  • Para Pequeñas Empresas:

    Consistent, polished design quality

  • Para Equipos:

    Built-in analytics

🔍Análisis Profundo de Características

Design Freedom

Wix:Complete drag-and-drop
Squarespace:Template-guided

Templates

Wix:800+
Squarespace:150+ premium quality

AI Builder

Wix:Wix ADI
Squarespace:❌ No

E-commerce

Wix:✅ Yes
Squarespace:✅ Yes

Blogging

Wix:✅ Yes
Squarespace:✅ Yes

App Marketplace

Wix:300+ apps
Squarespace:30+ extensions

💰Análisis de Precios

Wix

Free / $17/month

Monthly subscription

✅ Free tier available

Squarespace

$16/month

Monthly subscription

💡 Pro Tip

Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.

🏆Nuestra Recomendación

Después de un análisis y pruebas extensas, esta es nuestra opinión: Tanto Wix como Squarespace son excelentes herramientas que pueden mejorar significativamente tu productividad. La mejor elección depende de tus necesidades específicas.

Choose Wix if:

You want maximum design freedom, AI website building, access to a large app marketplace, or need a free tier.

Choose Squarespace if:

You want the most beautiful, professional-looking templates and a curated, polished website building experience.

Preguntas frecuentes

Both have improved their SEO significantly. Squarespace has a slight edge with cleaner code output, but Wix has closed the gap considerably.

Veredicto final: ¿Cuál deberías elegir?

Elige Wix si

You want maximum design freedom, AI website building, access to a large app marketplace, or need a free tier.

Elige Squarespace si

You want the most beautiful, professional-looking templates and a curated, polished website building experience.