Hotjar vs FullStory
Comparación detallada para ayudarte a elegir la herramienta correcta en 2026
🏆 Veredicto Rápido
¡Empate! Ambas son excelentes opciones.
Hotjar is the best choice for small to mid-size teams wanting quick UX insights at an affordable price. FullStory is for enterprises needing deep session analytics and advanced frustration detection.
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📊 Visual Comparison
Comparación de Puntuación General
Desglose por Categoría
Hotjar Destacados
- ✅ Very easy to set up and use
- ✅ Affordable pricing
- 💰 Free / $39/month
FullStory Destacados
- ✅ Captures every user interaction
- ✅ Powerful OmniSearch for sessions
- 💰 Custom pricing (from ~$300/month)
Comparación de características
| Feature | Hotjar | FullStory |
|---|---|---|
| Free Tier | 35 daily sessions | ✗ |
| Heatmaps | Click, scroll, move | ✓ |
| Session Recordings | ✓ | Full capture |
| Surveys | Built-in | ✗ |
| Feedback Widget | ✓ | ✗ |
| Funnels | ✗ | Advanced |
| User Segmentation | Basic | Advanced |
| Rage Click Detection | ✓ | Advanced frustration signals |
| Integrations | 50+ | 100+ |
| API Access | Limited | Full |
¿Qué es Hotjar?
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
✅Ventajas
- •Very easy to set up and use
- •Affordable pricing
- •Excellent heatmaps
- •Built-in feedback and surveys
- •No technical setup required
- •Great for quick UX insights
❌Desventajas
- •Limited session recording search
- •No advanced analytics or segmentation
- •Sampling on lower plans
- •No funnel analysis built-in
- •Performance can impact site speed
¿Qué es FullStory?
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
✅Ventajas
- •Captures every user interaction
- •Powerful OmniSearch for sessions
- •Advanced frustration signals
- •Detailed funnel and conversion analysis
- •Enterprise-grade security
- •Deep integration capabilities
❌Desventajas
- •Very expensive
- •No free tier
- •Complex setup and learning curve
- •No built-in survey tools
- •Overkill for small sites
- •Heavy data collection raises privacy concerns
Comparación de precios
📊Análisis en Profundidad: Hotjar vs FullStory
Elegir entre Hotjar y FullStory puede ser desafiante, ya que ambas herramientas ofrecen características atractivas para flujos de trabajo modernos. En esta comparación completa, analizaremos cada aspecto para ayudarte a tomar una decisión informada.
Hotjar
Hotjar is a behavior analytics tool that shows how users interact with your website through heatmaps, session recordings, and feedback tools. Known for its simplicity and affordability.
FullStory
FullStory is an enterprise-grade digital experience intelligence platform that captures every user interaction for deep analysis. Known for its powerful search, frustration detection, and detailed session insights.
🎯Mejores Casos de Uso
Cuándo elegir Hotjar
- ✓Para Equipos:
Very easy to set up and use
- ✓Para Pequeñas Empresas:
Affordable pricing
- ✓Para Empresas:
Excellent heatmaps
Cuándo elegir FullStory
- ✓Para Individuos:
Captures every user interaction
- ✓Para Pequeñas Empresas:
Powerful OmniSearch for sessions
- ✓Para Equipos:
Advanced frustration signals
🔍Análisis Profundo de Características
Free Tier
Heatmaps
Session Recordings
Surveys
Feedback Widget
Funnels
💰Análisis de Precios
Hotjar
Session-based pricing
✅ Free tier availableFullStory
Session-based enterprise pricing
💡 Pro Tip
Both tools offer free trials or tiers. We recommend testing both with your actual workflow before committing to a paid plan.
🏆Nuestra Recomendación
Después de un análisis y pruebas extensas, esta es nuestra opinión: Tanto Hotjar como FullStory son excelentes herramientas que pueden mejorar significativamente tu productividad. La mejor elección depende de tus necesidades específicas.
Choose Hotjar if:
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
Choose FullStory if:
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.
Preguntas frecuentes
Hotjar is significantly easier to set up — just add a script tag and you're recording. FullStory requires more configuration for optimal use.
Veredicto final: ¿Cuál deberías elegir?
✨ Elige Hotjar si
You want an affordable, easy-to-use tool for heatmaps, recordings, and user feedback without complexity.
✨ Elige FullStory si
You need enterprise-grade session analytics with advanced search, funnel analysis, and comprehensive frustration detection.