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Buffer vs Hootsuite

2026年、最適なツールを選ぶための詳細比較

📅 最終更新: 2026年2月4日⏱️ 12 min read📊 Social Media Management

🏆 クイック判定

引き分け!どちらも素晴らしい選択です。

Buffer is best for small businesses and solopreneurs wanting a simple, affordable scheduling tool. Hootsuite is best for larger teams and agencies needing comprehensive social media management with listening and analytics.

📊 Visual Comparison

総合スコア比較

90
Buffer
vs
80
Hootsuite

カテゴリー別分析

Buffer: 40%機能Hootsuite: 40%
Buffer: 90%価格Hootsuite: 60%
Buffer: 85%使いやすさHootsuite: 70%
Buffer: 75%サポートHootsuite: 75%
Buffer: 90%統合Hootsuite: 90%

Buffer ハイライト

  • Very simple and intuitive
  • Affordable pricing
  • 💰 Free / $6/channel/month

Hootsuite ハイライト

  • Comprehensive feature set
  • Social listening and monitoring
  • 💰 $99/month

機能比較

FeatureBufferHootsuite
Free Tier3 channels, 10 posts each
SchedulingQueue-basedAdvanced
AnalyticsBasic on freeAdvanced
Social Listening
Team CollaborationBasicAdvanced
Content Calendar
AI AssistantOwlyWriter AI
PlatformsMajor social networksAll major + minor
Mobile App
API Access

Bufferとは?

B

Buffer

Social Media Management

buffer.com

Buffer is a simple, intuitive social media management tool focused on scheduling and publishing content. Known for its clean interface and affordable pricing, it's popular with small businesses and solopreneurs.

メリット

  • Very simple and intuitive
  • Affordable pricing
  • Clean, distraction-free interface
  • Free tier with 3 channels
  • Browser extension for easy sharing
  • AI assistant for content creation

デメリット

  • Limited analytics on lower tiers
  • No social listening
  • Basic team collaboration
  • Fewer supported platforms
  • No social inbox for all platforms

Hootsuiteとは?

H

Hootsuite

Social Media Management

hootsuite.com

Hootsuite is the enterprise-grade social media management platform offering scheduling, analytics, social listening, and team collaboration. It's one of the most established tools in social media management.

メリット

  • Comprehensive feature set
  • Social listening and monitoring
  • Advanced analytics and reporting
  • Strong team collaboration
  • Social inbox for all platforms
  • Enterprise-grade features

デメリット

  • Expensive compared to Buffer
  • No free tier anymore
  • Interface can feel cluttered
  • Steep learning curve
  • Basic plan is limited

料金比較

Buffer

Free / $6/channel/month

Per channel pricing

無料プランありView detailed pricing →

Hootsuite

$99/month

Per user pricing

View detailed pricing →

📊詳細分析: Buffer vs Hootsuite

BufferとHootsuiteのどちらを選ぶかは、両ツールが現代のワークフローに魅力的な機能を提供しているため、難しい選択となることがあります。この包括的な比較では、機能や価格から実際のユースケースまで、あらゆる側面を分析し、情報に基づいた意思決定をお手伝いします。

Buffer

Buffer is a simple, intuitive social media management tool focused on scheduling and publishing content. Known for its clean interface and affordable pricing, it's popular with small businesses and solopreneurs.

Hootsuite

Hootsuite is the enterprise-grade social media management platform offering scheduling, analytics, social listening, and team collaboration. It's one of the most established tools in social media management.

🎯最適なユースケース

Bufferを選ぶべき時

  • チーム向け:

    Very simple and intuitive

  • 中小企業向け:

    Affordable pricing

  • エンタープライズ向け:

    Clean, distraction-free interface

Hootsuiteを選ぶべき時

  • 個人向け:

    Comprehensive feature set

  • 中小企業向け:

    Social listening and monitoring

  • チーム向け:

    Advanced analytics and reporting

🔍機能の詳細分析

Free Tier

Buffer:3 channels, 10 posts each
Hootsuite:❌ No

Scheduling

Buffer:Queue-based
Hootsuite:Advanced

Analytics

Buffer:Basic on free
Hootsuite:Advanced

Social Listening

Buffer:❌ No
Hootsuite:✅ Yes

Team Collaboration

Buffer:Basic
Hootsuite:Advanced

Content Calendar

Buffer:✅ Yes
Hootsuite:✅ Yes

💰価格分析

Buffer

Free / $6/channel/month

Per channel pricing

✅ 無料プランあり

Hootsuite

$99/month

Per user pricing

💡 Pro Tip

両ツールは無料トライアルまたは無料プランを提供しています。有料プランに加入する前に、実際のワークフローで両方をテストすることをお勧めします。

🏆おすすめ

広範な分析とテストの結果、私たちの見解は次のとおりです:BufferとHootsuiteはどちらも生産性を大幅に向上させる優れたツールです。最適な選択は、あなたの具体的なニーズ、ワークフロー、優先事項によって異なります。

Choose Buffer if:

You're a small business or solopreneur who needs simple, affordable social media scheduling without complexity.

Choose Hootsuite if:

You're a larger team or agency needing social listening, advanced analytics, and comprehensive team collaboration.

よくある質問

Buffer is significantly more affordable starting with a free tier and $6/channel/month. Hootsuite starts at $99/month with no free tier.

最終結論:どちらを選ぶべき?

Bufferを選ぶべき場合

You're a small business or solopreneur who needs simple, affordable social media scheduling without complexity.

Hootsuiteを選ぶべき場合

You're a larger team or agency needing social listening, advanced analytics, and comprehensive team collaboration.