2026年最佳Mailchimp替代品
正在寻找Mailchimp的替代品？这里有最佳选择的比较。
为什么要考虑Mailchimp的替代品？
- ⚠️Pricing increases quickly with list size
- ⚠️Limited automation on lower tiers
- ⚠️Can feel bloated for simple needs
- ⚠️Customer support can be slow
Mailchimp的5个最佳替代品
ConvertKit
ConvertKit is an email marketing platform designed specifically for creators - bloggers, YouTubers, podcasters, and online course creators. It focuses on simplicity and powerful automation.
✅ 장점
- • Built specifically for creators
- • Powerful visual automation builder
- • Tag-based subscriber management
❌ Cons
- • Limited template designs
- • No built-in CRM
- • Basic reporting compared to competitors
Klaviyo
Klaviyo is an email and SMS marketing platform focused on e-commerce. It offers powerful automation and segmentation based on customer behavior.
✅ 장점
- • E-commerce focused
- • Powerful segmentation
- • Great Shopify integration
❌ Cons
- • Expensive at scale
- • Complex for beginners
- • Limited for non-ecommerce
ActiveCampaign
ActiveCampaign combines email marketing, marketing automation, and CRM. It's known for its powerful automation builder and sales features.
✅ 장점
- • Powerful automation
- • Built-in CRM
- • Great deliverability
❌ Cons
- • No free tier
- • Learning curve
- • Can get expensive
Beehiiv
Beehiiv is a newsletter platform built by former Morning Brew team members. Designed for growth with built-in monetization, referral programs, and advanced analytics.
✅ 장점
- • Built-in growth tools
- • Referral program included
- • Ad network for monetization
❌ Cons
- • Smaller community than Substack
- • No built-in reader app
- • Newer platform
Substack
Substack is a newsletter platform that pioneered the creator economy for writers. Known for its simplicity, built-in audience, and reader app.
✅ 장점
- • Built-in discovery and audience
- • Reader app with social features
- • Simple to start
❌ Cons
- • 10% platform fee on paid
- • Limited customization
- • Basic analytics
快速比较
| Tool | Price | Free Tier | Best For |
|---|---|---|---|
| Mailchimp | Free / $13/month | ✅ | Email Marketing |
| ConvertKit | Free / $15/month | ✅ | Email Marketing |
| Klaviyo | Free up to 250 contacts | ✅ | Email Marketing |
| ActiveCampaign | $29/month | ❌ | Email Marketing |
| Beehiiv | Free / /month | ✅ | Email Marketing |
| Substack | Free (10% on paid subs) | ✅ | Email Marketing |